Palliative Marketing Press
Palliative Marketing Press is the publishing house of the International Association of Palliative Marketing. It was established in 2024 to promote and disseminate the association's core themes through the publication of monographs and issues of the International Review of Palliative Marketing.
Ripensare il paradigma del bisogno
di Michele Corengia e Danilo Serra
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What happens when marketing meets dying? This publication aims to present Palliative Marketing as a system of thought and as a specific practice of marketing not only for the achievement of certain economic-financial or corporate social responsibility performance, but also to help society stand in an intimate relationship with the most difficult dimensions of human existence, such as pain, suffering, and death.
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Published: 31 January 2024
ISBN: 979-8878023672
(Language: Italian)