Ethical counseling in marketing. Philosophical reflections and practical implications
In today's context, marked by growing ethical crises and a widespread distrust of marketing communication, marketing is called to a deep reflection on its epistemological status, its language and its social impact. This course aims to explore, with a transdisciplinary approach, the possibility of a renewed ethical consultancy in marketing: a practice that does not merely mediate economic interests, but stands as a critical and transformative space, capable of generating meaning and value in increasingly complex organizational contexts. Through five monthly modules, the course will address key topics such as the origin of ethical thinking, key normative theories, the comparison between bioethics and “markethics,” the deeper meaning of counseling, and the proposal of Palliative Marketing as a paradigm for understanding marketing as care.
Training course
Palliative Marketing Wednesdays are monthly meetings of two hours each, intended only for members of the International Association of Palliative Marketing. These moments are designed both to facilitate networking among members and to encourage transdisciplinary dialogue on topics and concepts related to the association, such as: #need, #authenticity, #market, #consumer, #care, #brand, #value, #target
Palliative Marketing Wednesdays
Andenken.
Philosophy, Marketing, and the Meaning of Limit
A podcast by the International Association of Palliative Marketing. Danilo Serra and Michele Corengia open a space for free and profound dialogue between philosophy and marketing, exploring the edges of care, ethics, and economics.
An invitation to think of the market not only as a place of exchange, but as a language that tells our story — and transforms us.
The podcast is in Italian.